Events & Conferences
Optimise Your Event Return
Are you gearing up for a major industry conference or event? Events marketing has been our bread and butter from day one. From running conferences, assisting keynote speakers advertise their attendance, and driving ticket sales.
To implementing strategies that create lead generation & sign-ups, directly at the event, to designing your stand and the marketing collateral prospects can’t help but talk about after. Photography capturing content of your team dealing with prospects, event PR & distribution, along with strategic after event follow-up campaigns to nurture new relationships.
Whether you’re running an event, attending as a guest speaker, a sponsor or with a stand to promote your own business. We’ve over a decade of industry events & conference marketing tactics that ensure your target market will not only know you’re attending, but will be heading straight to your stand once they arrive.
It’s crucial to build anticipation & awareness prior to your event. We help to build excitement leading up to your event through targeted email campaigns, social channels, and your website connecting you with both loyal customers and prospective attendees. Increasing your brand presence with uniquely designed merchandise, designed for maximum impact. Enhancing your event journey, with optimised awareness & pre event buzz.
Providing dynamic strategies that drive prospects to your stand, and increase your footfall of opportunity to sell. We guide you through implementing purposeful lead capture tactics so you gain sign ups at the event, and optimise a new prospecting audience to engage. Beyond transactions, our focus is on creating a memorable connection, providing a solid foundation for post-event follow-ups to turn interested prospects to new long term customers.
When the event finishes, the post event strategy begins. One of the most vital steps to ensure intrigued prospects, are nurtured into engaged customers. We guide you through a series of event engagement, follow up tactics that ensure your prospecting leads not only remember you, but strengthen the initial relationship with your business. Increasing your post event conversion, sales, and overall event success.
Your Custom Event Strategy
The pre-event powerhouse, engage prospects in the event lead up, & draw in a wider audience with sneak peaks, behind the scenes & community strategies, so they engage with your updates during & after the event.
Let your event take centre stage on your site, so clients & prospects know immediately when & where they can find you at the event itself. Whilst ensuring you’ve got post event content ready & waiting to share after.
Nurture your existing and new prospecting audience with a personalised, segmented, email automation strategy. With professional copy & enticing incentives, that draws the attention of prospects, to build on relationships.
Uniquely designed and branded merchandise keeps your name in prospects minds, after the event has finished & gains free brand exposure to others in their circles. Making your brand memorable over competitors.
No event strategy is complete without a comprehensive lead generation tactic to kickstart your marketing funnel. We help create purpose for prospects, for successful capture of leads & sign-ups during the event.
The event doesn’t finish on the last day, your ROI opportunities have only just started. A strong, post event follow-up strategy is the final & most vital step to ensuring your event provides the best return for your business.
