Email Marketing
Drive Loyalty And Increase Spend
Unlock the potential of email marketing to boost your sales and drive business growth.
Email marketing is a vital step to a successful digital marketing strategy, strengthening customer loyalty, warming up new prospects and increasing spend with new product or service adoption. It’s not just about sending emails, it’s about sending the right emails, to the right people, at the right time. With a message they want to receive. Further establishing your network, and strengthening your client relationships.
Strategic email marketing provides a personalised touch, to highly segmented data lists, which allows you to provide prospects and clients with the information they need to know, when they need to know it. Here’s how our industry-specific, data-backed approach, can help you harness the power of email marketing for your business.
From rolling out a loyalty incentive for existing customers, driving product or service adoption rates, or increasing awareness to prospects. We help you implement an email marketing strategy that encompasses, subject lines that increase opens rates, best practise in design for call to actions that get clicks, and landing zones that convert. Utilise email marketing to optimise your approach to prospect & client engagement.
Through a series of lead generation tactics, personalisation and data segmentation to optimise prospecting audiences, email marketing can be a powerful tool for increasing your businesses lead generation strategy. From driving sign-ups, to converting enquiries with best practise landing zones, targeted campaigns can increase your ability to nurture leads and go from curious prospects, to long-term loyal customers of your brand.
By segmenting your audience data into specific targeting groups, based on their characteristics, interests, business, location and more, we can help you to create a data driven approach to your email campaigns that increases audience engagement and reduces unsubscribes. And with performance based analytics, we’ll know exactly which subject lines & call to actions work, to gain statistical advantage to optimise your next.
A data backed approach
We don’t blanket send emails to your entire database, we identify what’s important to your audience. Only targeting them with products and services specifically relevant to them, & peaking their interests.
Once we’ve identified their interests, we get into the data. Splitting your data into multiple groups, so each campaign speaks directly to a different audience, based on their individual characteristics.
By segmenting your data list, we instantly decrease the amount of customers that unsubscribe from your emails, and strengthen your database, to leverage a longer term & engaged audience for outreach.
Email is a core driver of lead generation. From email capture at industry events, & targeted follow up, to sign ups through organic content. A Vital step in both capturing & maintaining a prospects attention.
Personalisation lets clients know your communications are specifically designed for them. Making them feel recognised & statistically improving your click through rates. Whether their name, company, industry or more.
Increase customer loyalty by combining personalisation and data segmentation, to create reward campaigns. From loyalty schemes to specific promotions, not to miss offers and targeted benefits.
We carry out statistical analysis of your campaigns, for a data backed approach. From the best time to send, open rates, click through rates, call to actions that drive the most enquiries & landing zones that convert.
