Marketing Strategy
A Strategic Approach To Your Marketing
A leading marketing strategy should understand your ‘why’ (purpose), resonate with your
‘who’ (target audience) and desire your ‘what’ (product or service).
At the baseline, a great strategy understands your audience, the reasons they buy your product or service, and uses this information to optimise your message in a way that resonates with your wider target market. We help you to create a marketing strategy that encompasses your why at the very core, embraces your target audiences needs and positions your business as a solution to their problem.
Whether you’re starting from scratch and need a launch campaign, growing your reach with brand awareness, ensuring customer loyalty, or in need of a cohesive, multi-channel lead generation campaign. We can help you to strategically approach your marketing funnel, from start to finish.
At the heart of a robust marketing strategy lies the essence of your business’s “why.” Defining the reasons for your company, its fundamentals, the significance behind its services and the mission it aims to accomplish, is pivotal. Creating clarity on purpose, is crucial for crafting a marketing strategy that seamlessly aligns with both your values & those of your target market.
Once we’ve stripped your business back to it’s purpose, next we delve into the “who”. Who does your business resonate with? How are they positively impacted by your product or services? Comprehending the integration of your services into a customer’s life, identifying the stages of adoption and defining prospecting profiles, to align your marketing strategy with their desires & needs.
And finally, how will your business reach your target market. Where does your ideal prospecting profile hang out, how frequently, and with what intention whilst they are there. Once we understand where they socialise & why, we can approach them to position your business, drive engagement, and ultimately funnel them towards your solution. Putting you in the right place, at the right time.
Stages of strategy
We start with a discovery phase into your “Why”, learning the purpose of your mission. Defining clarity around your “Who”, the target audience you resonate with, to craft a strategy that cohesively aligns with your “How”.
The next stage is research. What can we learn from your industry and existing customer base. From the pain points, to their solutions, reasons for service adoption, & craft criteria of potential customer profiles.
Clarity into your competitors is a vital step in understanding where you have advantages and USP’s, that your prospects want, and your competitors are skipping. Harnessing your strengths in positioning you.
Establishing key metrics & goals creates structure to your strategy, and provides a measurable direction for improvement. Evaluating your current metrics to define new KPI milestones, for quantifiable results.
Split testing creatives, copy writing and call to actions, to generate data insights from your audience, allows you to lead your marketing strategy with a statistical advantage, your audience are more likely to engage with.
Optimising a campaign enhances performance by identifying the most effective strategies, refining targeting, & maximising resources. Continuous evaluation leads to improved engagement & conversion.
