Social Media
A Strategic & Cohesive Social Presence
On average, people spend 150 minutes per day on social media.
That’s 2.5 hours of opportunity per day, and a total of 912 hours per year.
To speak directly to your target audience.
We leverage a variety of interactive content tactics to fuel audience participation, drive engagement, and increase your social reach. From creating incentives for organic UGC (user generated content) amplifying your brand’s trust & growth, to building a brand community, with content worth sharing. Ensuring an engaged, strategic & cohesive brand feel across all of your channels.
Has your business got social anxiety? Not sure what to post or how to drive engagement?
Let us help you socialise.
We work to your needs, from a simple refresh & guidance, to complete strategy creation & implementation, branded monthly content packages, and full social media management.
An organic social media strategy provides a platform for you to engage with your audience and build authentic connections, whilst driving business growth. Increasing trust in your brand and awareness to your products /services. With 71% of consumers more likely to purchase, based on a referral post from a friend or influencer, an organic social media strategy that embraces your existing customers, can drive high quality leads.
Repetition & consistency is key. On average, a prospect needs to see your brand 7 times, from multiple sources they trust, before they start to trust you. Combining this knowledge with a core understanding of where your target market ‘hang out’, & which platforms resonates with each demographic, can help you to adopt a strategic, multi-channel approach that engages your prospects, builds trust, and assists interested prospects through to your marketing funnel.
Paid social media marketing allows you to get your content in front of your target market, specific to your criteria, at large volume, quickly. Exposing your brand to audiences that are most likely to buy your products/services, whilst increasing the number of prospects that enter your funnel. Backed up by real-time analytics, you can gain direct audience insights to further optimise your paid social campaigns, directly based on audience engagement.
How we help you socialise
Understanding organic social media enables you to directly interact with your loyal customers, leveraging their engagement as organic drivers to your social funnels and gaining further exposure to potential prospects.
Paid social media allows you reach a large volume of your ideal target market, quickly. Ensuring your content is being seen by the right prospects, who are most likely to purchase your product or services.
Quality content is crucial to grabbing a users attention & the difference between a scroll, and a click. Great copy, the right hashtags, and even paid socials, looses all potential with bad imagery, making quality vital.
When your existing customers actively share your products/services on their own social channels, to followers who trust their opinion, it helps generate organic brand & referral traffic to you from a new audience.
Both organic & paid social media provides statistical insights into your customers likes & dislikes. With real-time data of audience engagement, day, time, location & demographic, to optimise future content.
Different platforms connect with different audiences, demographics and interests. Having a multi-platform approach, allows you to connect with a wider range of audiences at once to grow multiple communities.
Once you have a consistent social presence and create a loyal following (you don’t need 10k followers!), you can utilise social channels as another core entrance point for prospects to join your marketing funnel.
